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Door Hangers can be a direct local marketing concept
that is profitable and cost effective.
Door hangers are easy to create, cheap to
distribute, and are an in your face way to make your company or product stand
out. They are not as common as "junk mail," and are more likely to make their
way inside the door of a house or business and
get a second look as well. They are also easy to distribute as a small group of
helpers are capable of hanging them, and it
can be done by walking and limited driving.
There are some
disadvantages to door hangers, however and the main
one dealing with the uncontrollable factor of weather. Door hangers have to be
produced well enough to handle the elements as
well as being designed to catch the targets eye. They also are not effective for large targeted area, but rather a few blocks
or a small neighborhood. Door hangers also limit the extent of use of each design. If the target sees the same door hanger repeatedly, it becomes "junk mail," thus losing
its effectiveness.
If door hangers are not effective the first time there
are several factors that need to be looked and altered in order to improve its marketing. You must first make
sure your hanger made it through the weather understandably. Be sure that the paper did not fall apart, and that the ink was readable. Also, the physical design must accommodate
the door knobs where they are to be located. Another factor
is that of competition; who is marketing your target as well, and are the two of
you using the same method for advertising. This becomes
important as to effectiveness which is also complicated to determine and document when using door hanger
marketing.
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